Digital projects

Mart was the first Italian museum to host a Wikipedian in residence, and is also one of the main partners of the Google Cultural Institute. It pursues digital research by offering innovative itineraries on Alexa, Telegram and Messenger.

Promoting culture means, on the one hand, making Mart’s Collections accessible even to those who are not physically at the Museum, and on the other, ensuring an active presence on the most popular social networks to encourage visitors to interact and share photos, videos and comments. This creates a dynamic community that makes the Museum a living, participatory place, thanks also to a number of web communication projects that complement the digitisation of works, books and archive material. 

In addition to the classic exhibition audio guides, a digital guide is available on Telegram and Messenger; storytelling on Alexa; playlists on Spotify; boards on Pinterest; and exhibition teasers.

Projects

MartMuseumBot

MartMuseumBot

Mart on Alexa

Mart on Alexa

Fortunato Depero - Movimento d'uccello, 1916

Mart on Google Arts & Culture

A Wikipedian at Mart

A Wikipedian at Mart

VVV. VerboVisualeVirtuale

VVV. VerboVisualeVirtuale