Defining one’s own space, giving the floor, experimenting with collaborative processes, favouring new perspectives, redefining the museum as a public space and creating social inclusion: these are the key words on which The Floor is Yours project is based.

These concepts are clearly expressed in the coordinated image designed by Chiara Cesaretti & Claudia Polizzi - Graphic Design Studio between September and October 2023. Starting with the single words THE - FLOOR - IS - YOURS, “the elements interact, behaving and modifying themselves as though they were continually searching for their own space, their own position and voice”. From this mechanism, based on lettering, the logo of the project came about, was organized into three different formats and rendered dynamic by animation.

In the initial stage, that is, in the small dimensions of the logo, the four words are structured around the nodal points given by their extremities and are closed so as to form an area, a field of action. This is the state in which, even before offering themselves to a public, a person needs to define and recognize themselves. In the intermediate stage their own space increases, grows, as the dimensions of the logo grow, and some additional elements to which to relate begin to be glimpsed. In the third stage the "person" is capable of designing a space of interaction, of taking the floor, of joining the public sphere and using their own voice.